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John Byron Hanby, IV, Founder of Fractal said “Over the year since our last Net-Promoter Score survey, our commitment to quality customer experience and a results driven end result has been unwavering. While experiencing nearly 5x revenue growth since 2017, we have been able to maintain our emphasis on these values. We are honored to have such incredible long-term relationships with our clients.”
Hanby continued by saying “As a company we will continue to innovate and already have a number of customer focused initiatives that will enable Fractal to maintain its position as the number one company in Austin that delivers a multitude of services ranging from video production, executive development, content strategy, marketing, communications development and so much more.”
The Net Promoter Score is calculated based on responses to a single question: “How likely is it that you would recommend our company/product/service to a friend or colleague?” NPS can be as low as −100 (all detractors) or as high as +100 (all promoters). An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 or over is excellent. In the media industry, a Net Promoter Score of 30 is average, making Fractal’ Net Promoter Score of +98 outstanding.
* Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.