press resources

Fractal Achieves a perfect +100 Net-Promoter Score in 2017

Fractal achieves a perfect Net Promoter Score® of +100 in Q3 of 2017. Their customer experience merit came from their Q3 relationship survey, which surveyed over 55% of their customer base. Fractal is changing the way organizations look at, think about, and interaction with content. How you use it, and share it with the world. Fractal has helped companies grow from $300MM to $800MM in just 4 years, closed mission critical strategic partnerships with Fortune 200 companies, secure multimillion dollar budgets for new initiatives, saved executives thousands of hours each year, and so much more.

John Byron Hanby, IV, Founder of Fractal said “Quality content and customer experience are number one priorities for Fractal. We are honored to have such incredible long-term relationships with our clients.”

 

Hanby’s production company owns the best equipment in the industry, including the same cameras (RED Helium 8K) used to film the new Guardians of the Galaxy Vol. 2, Avatar, Transformers, etc., so you know you’re going to get the best. They also employ an incredibly talented production team that has been working together for years.

 

After listening to their customer feedback, Fractal has decided to continue to push forward in their efforts to deliver an outstanding customer experience while also increasing efforts in streamlining the production process by initiating the development of a new educational video content program to help clients understand how the production process works, what to expect during all stages of production, and how to leverage the video content after creation to maximize exposure and increase market share.

 

The Net Promoter Score is calculated based on responses to a single question: “How likely is it that you would recommend our company/product/service to a friend or colleague?” NPS can be as low as −100 (all detractors) or as high as +100 (all promoters). An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 or over is excellent. In the media industry, a Net Promoter Score of 30 is average, making Fractal’ Net Promoter Score of +100 outstanding.

 

* Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

 

Share this post